A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve. Layouts are more open, must be [...]
Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded. Social media? So many options. Digital [...]
Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “I want to rebrand.” People—your buyers and consumers–want new, fresh, up-to-date. Perhaps it’s time to rebrand for new attention. When we talk about a rebrand, it’s usually for [...]
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences like and share more posts with [...]
Company logos can be time-consuming to create … are they worth it? Yes they are. You already know the logo is not the brand, right? Then how important is a good logo design to building a strong company brand? Very. We view company logos as the thumbprints of each company brand. The style, tone, colors [...]
- Creative Company
We create brands that demand attention, inspire response and voice a story worth sharing.