The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on … there are more changes coming. [...]
A refreshed website explains proactive, preventive home repair services Salem, Oregon-based Kaufman’s Home Maintenance offers a service people don’t use or understand. The company had the dual challenge of showing homeowners the value of scheduled home maintenance and signing up new customers. To reach their audiences, Kaufman’s had to re-boot their marketing strategy and incorporate new [...]
Positioning statement–the anchor for your messaging Although it seems like it should be simple to define what you do and offer in one statement, it’s not. Creating a positioning statement that guides your messaging hierarchy requires discipline, insight, a focus on your audiences, an understanding of what makes you unique … and a good wordsmith. [...]
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve. Layouts are more open, must be [...]
The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online for the definition of “marketing concept” [...]
- Creative Company
We create brands that demand attention, inspire response and voice a story worth sharing.