Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Write well and prosper: 8 tips

Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating... read more

Brand build for the new year, are you ready?

The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited?... read more

Website ideas and content reach homeowners

A refreshed website explains proactive, preventive home repair services Salem, Oregon-based Kaufman’s Home Maintenance offers a service people don’t use or understand. The company had the dual challenge of showing homeowners the value of scheduled home maintenance and... read more

Writing websites: Don’t make me squint!

A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue... read more

Marketing concepts that boost business

The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works!... read more

Marketing ideas for today’s audiences

Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the... read more
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