Even marketers can be iPad app junkies

By On February 18, 2012 · Leave a Comment

Apps for download, more and more!

I must confess … I am an iPad app junkie. I download more apps than I can possibly use. Yet I’m still addicted to the Saturday morning exploration … as long as it’s free, what the heck, give it a try! From productivity and note-taking applications to silly [...]

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3 awards for financial marketing tools

By On February 12, 2012 · Leave a Comment

Creative Company Earns 3 National Awards for Church Extension Plan

February 2012: Creative Company has earned three Service Industry Advertising Awards for marketing materials created for Church Extension Plan.The award-winning mailer, gift bag and brochure were developed for a national conference and to bring in investors. The entries received the Gold, Silver and Merit Awards [...]

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Brand refresh: When audiences say “tell me more!”

By On February 6, 2012 · Leave a Comment

Messaging that connects

As the economy continues to redefine itself, businesses are wisely taking this opportunity to strengthen how they present themselves. The keys to marketing success as we prepare for economic growth are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!”

Often as business [...]

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When a wow brand energizes your people

By On January 30, 2012 · Leave a Comment

Results beyond the expected

As we have created more and more brand programs, from refreshing an existing corporate identity to doing a “bust out the big guns” re-creation of a company’s persona, we have realized an interesting—and very positive—result that is beyond what we originally planned for.

Brand for visibility, brand for recognition, then … [...]

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Link Exchanges: 4 Tips for Jumpstarting your Link Building

By On January 23, 2012 · Leave a Comment

Today I got another link exchange request from a former client. You know those requests; she asked me if I would link my company’s website to her company’s site. Maybe I shouldn’t announce this to the world but I am usually happy to do this.

So what’s the point? How important are these exchanges?

To [...]

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