From our team to yours, here are the articles and blog posts that were distracting educating us this week.
Screamadelica anniversary edition — when is remastering, reissuing, repackaging just not in anyone’s best interest? “There’s a huge risk that the term ‘special edition’ becomes synonymous with ill-conceived, cheaply made boxes of needless crap.”
Kellogg’s Nutri-Grain bars — US vs. UK packaging. The differences run deeper than the packaging.
Broadband has passed the tipping point, so now video is one of the primary media viewed online. People are far more interested in watching something and being entertained than in reading text. Consider … how can you have an expert talk about your product or service, have a product demonstrated, or use video testimonials to add strength and appeal to your website?
The theme in social media this week was disaster response … literally, with Red Cross turning a no good, very bad situation into an all around win. Taco Bell and Coca Cola also had some coverage on responding through social media when your brand is under fire. Is your brand ready to weather a social media storm?
As Creative Director, Steve Donatelli helps clients examine their approach to customer communication and develop thoughtful and meaningful graphic transition of refreshed brand, corporate, and/or product strategies.