Create new Facebook graphics frequently to refresh your cover photo and message. You’ll keep the Likes coming.
Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics regularly, you’ll increase your brand’s recognition on Facebook.
Your Facebook cover photo can tell a story, make a visitor smile, or help people understand what you offer. By using a strong visual and message, you’ll draw visitors, likes and shares. PowerPoint offers a number of simple design tools that make it easy to combine photos or graphics with words and text. Your text can be formatted into different fonts and have different effects added. However, don’t go too wild … keep it simple!
Here are 5 simple steps to use PowerPoint® to create new, fresh, and enticing graphics for your Facebook page …
1. Set your page size
The Facebook cover photo (the large image at the top of the page) is 800 pixels wide by 300 pixels high, or 10 inches wide by 3.7 inches tall. To use PowerPoint, first establish your page size to match Facebook’s dimensions.
Click on File/New to open a new blank presentation in PowerPoint. Then name it and save it. Choose Design/Page Setup in the PowerPoint menu. Change the standard page size to “Custom” and then set the dimensions to Width: 10 inches and Height: 3.7 inches. You can set the number of slides from 1 to 10. The program will give you that many blanks to work with. But you can always add more if you need them.
Now you have the right size to work with. When your image and text fills this PowerPoint page, you’ll have the correct size to create your Facebook graphics.
2. Now choose your photos.
Because Facebook is social, choose pictures that show your people, people at work, your office or even your customers (if they’re okay with that). Have fun with the pictures. They shouldn’t look stuffy or formal. They can be funny, interesting, playful or descriptive.
Or show examples of the problems you solve or the results of the products and services you offer. Or an interesting grouping of your products. Seasonal images can also look current.
Choose quality photos that have good lighting and contrast. Nothing fuzzy, out of focus or dark. The best images are simple with one central object or focus. You’ll want either .jpg (JPEG) digital files or .png files. When you create your Facebook graphics, think about combining your great photos with a message, too.
3. And what’s the message?
Using PowerPoint, you’ll be able to add copy to the images you choose. Think about quotes, statements, captions or funny comments that will be meaningful to your organization or your audience. You want ideas and images that will appeal to the audiences you want to reach, images that will build your social media brand.
We like using industry quotes from marketing gurus. Or inspirational statements that get people to stop and think about what’s possible in their business.
Your key marketing messages can also be included. What’s your brand promise or your vision? What do you do or offer? What are your audiences looking for? But … keep it short! Don’t try to say too much all at once. You can always create a series of Facebook graphics with different messages and images to post over time.
4. Build your composite image
You’ve got great photos. You’ve got pithy statements to add. Ready to build? We suggest you start with two or three composite images. That will save time in the long run and let you test out what works on your page.
Place your picture into PowerPoint (Insert / Picture). Fit it to the size of the page by enlarging, reducing or cropping. When you have the picture selected, the “Picture Tools” menu will appear, giving you access to a cropping tool. It’s easier to work with the image if it’s cropped to the page dimensions you’ve already defined.
Your goal is to have the image fill the full page, but also have an area that is clear enough (not a lot of detail) to overlay text—in black, reversed (white on black), or in color.
Now insert a text box where you want your words to appear, (Insert/Text Box). Choose the “draw text box” rather than the pre-configured options. You’ll get a cursor that allows you to draw a box.
Once you have the box drawn, you’ll need to eliminate any fill or outline by choosing “format shape.” Choose the text box and click your cursor until the dotted line becomes a solid line, then right click and you’ll see a menu. Choose “Format Shape.” From this menu choose “Fill” and click “No Fill.” Then choose “Line Color” and click “No Line.”
Now you can type your copy into the text box, then select it and choose your font, size and color in the “Home” menu. You can try different options to see what fits best. You can also move your text box around to refit text.
Keep in mind your inset profile picture on the left will overlap part of your image. Leave a space that can be covered without interfering with text or an important part of your picture.
If you have an image that doesn’t fill the whole page, you can use a shape to fill in the rest of the page layout, or stretch your text box to the edge of the page. If you don’t fill the space, your final image (see the next step) won’t fit the cover profile as you intended.
5. Save your the new Facebook graphic
You now need to group the various elements together to create one composite image. Click on the text box, shapes, and pictures, holding down the Ctrl key as you click on each element. When they are all selected, click on the Picture tool again and you’ll see an option to “Group.” When you group all of your elements they become one that you can save. Click on the grouped image (now one) and right click then choose “Save as picture.” Name your image and save it in a folder where you can easily get to it.
Last, open Facebook to your company page, click on the cover image and “Change Cover.” Choose your new image and upload it. Voila! Your new cover photo is in place. It should fit precisely into the area defined.
Test different combinations … now that you know how easy it is to create a new look, you can choose different kinds of images, experiment with messages and explore different looks. But keep in mind, each image is building your social media brand. Maintain brand standards from fonts to colors to style. Questions? Talk to us about how to create Facebook graphics that will build your online brand.
More insight on making social media work for you … and building your social media brand.
- Is social media right for you? Our Brand Responsibly Manifesto suggests questions to ask
- Social media and B2B branding
- New ways to make LinkedIn work for you
- How the visual shift in social media and online marketing drives response
When you’re ready to build your brand, online and offline, we can help. Download our e-book to learn how and where to leverage your brand to boost response.
Jennifer Larsen Morrow
Jennifer founded Creative Company with two partners in 1978 in Salem, Oregon. Her training as a graphic designer has guided the company's focus on brand persona founded in design and message, generating the brand optimization methodology. Award winning design, on point messaging and strategic positioning have generated response for clients since 1978.
- Creative Company
We create brands that demand attention, inspire response and voice a story worth sharing.
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