Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

What is copywriting for marketing?

What is copywriting for marketing?

Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Marketing guru or marketing expert?

Marketing guru or marketing expert?

Marketing guru, marketing expert, marketing coach or marketing mentor? Who are you looking for? Web designers are online marketers. Graphic designers are creative marketers. Social media marketers are digital marketing experts. It can be tough to wade through the massive mess of marketing advice to find the right marketing... read more