Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Make your brand new again with a brand refresh

Make your brand new again with a brand refresh

A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might consider a brand new look. Yet a complete rebrand can be a major undertaking. There is another option. If your current brand identity design has... read more
Rebranding definition … make it work for you

Rebranding definition … make it work for you

How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What are you trying to accomplish with your rebrand? What’s your rebranding definition? Most companies we’re talking to are thinking about a rebrand or brand... read more