Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Social marketing in 2017: Time to pay up

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
What does rebranding mean?

What does rebranding mean?

Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone you ask. What does rebranding mean? Here’s my take, to clear up the confusion. In response to an email I sent out titled, “Ditch the... read more
Your marketing concept, where to start

Your marketing concept, where to start

What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in... read more