Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Principles of marketing #1: it’s always about people

Principles of marketing #1: it’s always about people

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not... read more
Website evaluation: get more visitors

Website evaluation: get more visitors

A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more