Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Social marketing in 2017: Time to pay up

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
B2B website: 5 steps to more engaging design

B2B website: 5 steps to more engaging design

Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting... read more
Rebranding checklist to guide your program

Rebranding checklist to guide your program

You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to... read more
Social media ideas for 2016 – Looking forward

Social media ideas for 2016 – Looking forward

Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After reading Nassim Taleb’s The Black Swan: The Impact of the Highly Improbable I’ve never looked at the word prediction the same way. Assuming you care about my predictions... read more
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