Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Principles of marketing #1: it’s always about people

Principles of marketing #1: it’s always about people

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not... read more
Website evaluation: get more visitors

Website evaluation: get more visitors

A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more
Why rebrand now? To seize your future …

Why rebrand now? To seize your future …

Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
What does rebranding mean?

What does rebranding mean?

Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone you ask. What does rebranding mean? Here’s my take, to clear up the confusion. In response to an email I sent out titled, “Ditch the... read more
Your marketing concept, where to start

Your marketing concept, where to start

What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in... read more
Make your brand new again with a brand refresh

Make your brand new again with a brand refresh

A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might consider a brand new look. Yet a complete rebrand can be a major undertaking. There is another option. If your current brand identity design has... read more
Rebranding definition … make it work for you

Rebranding definition … make it work for you

How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What are you trying to accomplish with your rebrand? What’s your rebranding definition? Most companies we’re talking to are thinking about a rebrand or brand... read more
Choose your marketing positioning statement well

Choose your marketing positioning statement well

A clear marketing positioning statement guides your brand Positioning is the concept, the idea that separates you from your competitors. The marketing positioning statement articulates what you want your audiences to understand and why they should choose you. Positioning also reflects why you’re in business, your purpose and values. A clear marketing positioning statement... read more
Your website home page is a job application

Your website home page is a job application

Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in... read more
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