Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website grader: score your website as a business asset

Website grader: score your website as a business asset

What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score your site now. Discover where to update, edit, redesign or upgrade to help more people find you and respond. Your website is a marketing asset... read more
Online branding … the pieces and parts

Online branding … the pieces and parts

Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and... read more
5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Principles of marketing #1: it’s always about people

Principles of marketing #1: it’s always about people

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not... read more
Website evaluation: get more visitors

Website evaluation: get more visitors

A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more
Why rebrand now? To seize your future …

Why rebrand now? To seize your future …

Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
What does rebranding mean?

What does rebranding mean?

Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone you ask. What does rebranding mean? Here’s my take, to clear up the confusion. In response to an email I sent out titled, “Ditch the... read more
Your marketing concept, where to start

Your marketing concept, where to start

What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in... read more
Make your brand new again with a brand refresh

Make your brand new again with a brand refresh

A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might consider a brand new look. Yet a complete rebrand can be a major undertaking. There is another option. If your current brand identity design has... read more
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