Currently viewing the category: "B2C"

A new name for fresh optimization

By On March 26, 2012 · Leave a Comment

Brand optimization and online optimization can go hand-in-hand

Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities.

When we’ve renamed organizations, the results have often gone [...]

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Luck of the Branded

By On March 16, 2012 · Leave a Comment

Seek your own pot of gold

It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to get a hold of the gold, [...]

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An optimized brand = good marketing to support a sale

By On November 27, 2011 · Leave a Comment

An optimized brand is targeted, clear and direct

You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, providing valuable content, creating a positive experience … and more. Yet the end game is to engage the interested person enough to become a [...]

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Chief Marketing Officers face four key challenges

By On November 19, 2011 · Leave a Comment

Marketing leaders challenged by changes to traditional marketing methods

A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind and seen as an urgent priority. [...]

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