Currently viewing the category: "Brand Responsibly"

Here comes Brand-a Claus!

By On November 28, 2011 · Leave a Comment

Jolly Ol’ Saint Nick is a master of brand optimization (which is just one of the many reasons we, at Creative Company, love him). Not only are his iconic outfit and signature “Ho, ho, ho!” instantly recognizable, he has galvanized an army of brand evangelists in the form of elves, parents, retailers, toy [...]

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Good branding = good communications

By On July 27, 2011 · Leave a Comment

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions.

In an environment where hundreds of communications are all battling for attention, all trying to reach the same audience, [...]

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Personas create audience definition

By On March 25, 2011 · Leave a Comment

Repeat after me. “I am not my target audience.”

In most cases, you are not your target audience. They are not the same age as you, or from the same socioeconomic background, the same ethnic background, the same education level and in some cases not even the same gender.

Your target audience is [...]

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Take responsibility for your brand

By On March 3, 2011 · Leave a Comment

Often we find that clients think once they have done the initial branding of their organization or product – you know, designed a logo, come up with a crafty tag line, and gone live with a website – that their branding job is over. Check, moving on. Not quite so fast!

When we [...]

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Our Manifesto: Brand Responsibly

By On February 23, 2011 · Leave a Comment

Now that we’re well into February, and most of our new year’s resolutions got left behind in January, it’s time to really gain some momentum on making change this year. Amongst the personal resolutions you set for yourself in 2011, hopefully you set a few for your brand as well. Lucky for your brand, it doesn’t need to diet, exercise or lose weight. (Jealous.) But there are always opportunities for your brand to work harder, faster and stronger in boosting sales for your company.

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