Currently viewing the category: "Branding and Identity"

Three reasons to invest in your brand

By On April 29, 2012 · Leave a Comment

Why invest in a brand? For a few very good business reasons: Break through the chaos; add perceived value; add power to all marketing and generate ongoing response from specific target audiences. Three solid reasons to build a brand One: Too many choices

We are a society inundated with choices, more choices than ever [...]

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A new name for fresh optimization

By On March 26, 2012 · Leave a Comment

Brand optimization and online optimization can go hand-in-hand

Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities.

When we’ve renamed organizations, the results have often gone [...]

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Facebook changes, more options for business

By On March 4, 2012 · Leave a Comment

Facebook is changing, again!

Buddy Media has just posted an excellent review of what’s happening at Facebook, and the new opportunities for businesses. If Facebook is an integral part of your marketing program, you should understand these new options. Following are excerpts from their blog post.

http://www.buddymedia.com/newsroom/2012/02/facebook-re-launches-its-advertising-platform-puts-pages-at-center/

The highlights of the announcements from the company’s [...]

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Brand refresh: When audiences say “tell me more!”

By On February 6, 2012 · Leave a Comment

Messaging that connects

As the economy continues to redefine itself, businesses are wisely taking this opportunity to strengthen how they present themselves. The keys to marketing success as we prepare for economic growth are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!”

Often as business [...]

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When a wow brand energizes your people

By On January 30, 2012 · Leave a Comment

Results beyond the expected

As we have created more and more brand programs, from refreshing an existing corporate identity to doing a “bust out the big guns” re-creation of a company’s persona, we have realized an interesting—and very positive—result that is beyond what we originally planned for.

Brand for visibility, brand for recognition, then … [...]

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