Currently viewing the category: "Digital Media"

Even marketers can be iPad app junkies

By On February 18, 2012 · Leave a Comment

Apps for download, more and more!

I must confess … I am an iPad app junkie. I download more apps than I can possibly use. Yet I’m still addicted to the Saturday morning exploration … as long as it’s free, what the heck, give it a try! From productivity and note-taking applications to silly [...]

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Link Exchanges: 4 Tips for Jumpstarting your Link Building

By On January 23, 2012 · Leave a Comment

Today I got another link exchange request from a former client. You know those requests; she asked me if I would link my company’s website to her company’s site. Maybe I shouldn’t announce this to the world but I am usually happy to do this.

So what’s the point? How important are these exchanges?

To [...]

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Chief Marketing Officers face four key challenges

By On November 19, 2011 · Leave a Comment

Marketing leaders challenged by changes to traditional marketing methods

A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind and seen as an urgent priority. [...]

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5 Tips for Overcoming “Blog Block”

By On November 18, 2011 · 4 Comments

When you start your blog, you’re full of ideas and enthusiasm. What kills most blogs is pushing past your fifth post…the dreaded Blog Block. Here are five tips that will make your blog easier and more successful.

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B2B Question: Is Social Media for Me?

By On October 18, 2011 · Leave a Comment

Once you get through all the hype, is there a role for social media in business-to-business marketing?

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