Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Wine and culinary tourism marketing campaign

Wine and culinary tourism marketing campaign

McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
A new brand launched for Real Estate Professionals

A new brand launched for Real Estate Professionals

Creative Company leads launch of new brand Salem-based Prudential Real Estate Professionals transitioned to a new brand as a Berkshire Hathaway HomeServices affiliate in January 2015. Principal broker Byron Hendricks tapped Creative Company to build a bold introductory campaign working within the BHHS brand standards. Working with a chosen media budget,... read more
Economic development brand and website transformed

Economic development brand and website transformed

Creative Company collaborated with the McMinnville Economic Development Partnership to rebrand the organization and redesign their website around their messaging and positioning. The new economic development brand identity puts the focus on McMinnville and Partnership. The website, built-in cooperation with McMinnville-based LVSYS, transforms how McMinnville is presented to local,... read more
Website ideas and content reach homeowners

Website ideas and content reach homeowners

A refreshed website explains proactive, preventive home repair services Salem, Oregon-based Kaufman’s Home Maintenance offers a service people don’t use or understand. The company had the dual challenge of showing homeowners the value of scheduled home maintenance and signing up new customers. To reach their audiences, Kaufman’s had to re-boot... read more
CPA marketing brings in business

CPA marketing brings in business

Our CPA marketing strategy added personality CPA marketing programs usually focus on lists of services offered and use formal language. They’re often very similar to one another, especially between local firms. For this Salem, Oregon firm, we created positioning and messaging with personality, and a visual system that’s approachable... read more
Brand refresh strategy for United Way in Salem

Brand refresh strategy for United Way in Salem

Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk... read more
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