Currently viewing the category: "generational marketing"

The Generation Gap and your marketing strategy

By On January 18, 2012 · Leave a Comment

Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever.

Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice if you don’t understand how [...]

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Mobile marketing, QR codes, smart phones and audiences

By On August 20, 2011 · Leave a Comment

It’s all in the works … when do you adopt?

We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smart phones with more than Email or fun apps.

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What’s with the QR codes?

By On June 28, 2011 · 2 Comments

They’re starting to appear in magazines, on packages … Should you jump on the QR bandwagon?

Well, in most cases, we would say … probably not. In fact we just did a bit of quick research on QR codes for a client. What we found is that when you’re reaching a general audience, there is [...]

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How men shop, how they’re influenced

By On June 21, 2011 · Leave a Comment

Blog influence decreases for consumers over 35, smartphones are important

The following research report summary from Ad-ology gives more insight about specific audience groups …

The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the ages of 25-to-34. In fact, blog influence decreases for consumers over age [...]

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Smart phones drive mobile marketing

By On June 8, 2011 · Leave a Comment

Just when you thought  … you were getting a handle on Email and electronic communications … yeah, right.

New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate and where we look for information. More people, individuals and business people alike, are going to [...]

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