Currently viewing the category: "Inbound Marketing"

Branding essentials: Tune your website for business

By On December 28, 2011 · Leave a Comment

Get business from your website If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet.

A website is essential to anyone in business. It’s more powerful than a phone number. It has [...]

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Chief Marketing Officers face four key challenges

By On November 19, 2011 · Leave a Comment

Marketing leaders challenged by changes to traditional marketing methods

A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind and seen as an urgent priority. [...]

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Mobile marketing will grow in 2012

By On October 6, 2011 · Leave a Comment

Got your smart phone yet? Surfing via the small screen?

Many studies are showing the rapid growth of smart phones as more and more people discover the joys of having Email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the more we discover new [...]

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So many marketing choices … where do you start?

By On September 15, 2011 · Leave a Comment

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions.

How do you connect to the right audience when there are so many [...]

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Smart phones drive mobile marketing

By On June 8, 2011 · Leave a Comment

Just when you thought  … you were getting a handle on Email and electronic communications … yeah, right.

New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate and where we look for information. More people, individuals and business people alike, are going to [...]

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