Currently viewing the category: "Inspiration"

Luck of the Branded

By On March 16, 2012 · Leave a Comment

Seek your own pot of gold

It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to get a hold of the gold, [...]

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Even marketers can be iPad app junkies

By On February 18, 2012 · Leave a Comment

Apps for download, more and more!

I must confess … I am an iPad app junkie. I download more apps than I can possibly use. Yet I’m still addicted to the Saturday morning exploration … as long as it’s free, what the heck, give it a try! From productivity and note-taking applications to silly [...]

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When a wow brand energizes your people

By On January 30, 2012 · Leave a Comment

Results beyond the expected

As we have created more and more brand programs, from refreshing an existing corporate identity to doing a “bust out the big guns” re-creation of a company’s persona, we have realized an interesting—and very positive—result that is beyond what we originally planned for.

Brand for visibility, brand for recognition, then … [...]

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A visit before the Brand New Year!

By On December 13, 2011 · Leave a Comment

Happy branding to all!

‘Twas just a few minutes before presenting the new brand,
The team was nervous and wringing their hands.

The logos were printed and copied with care,
In hopes that all departments soon would be there.

The letterhead was printed; the cards were on hold,
Lest someone thought the [...]

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Here comes Brand-a Claus!

By On November 28, 2011 · Leave a Comment

Jolly Ol’ Saint Nick is a master of brand optimization (which is just one of the many reasons we, at Creative Company, love him). Not only are his iconic outfit and signature “Ho, ho, ho!” instantly recognizable, he has galvanized an army of brand evangelists in the form of elves, parents, retailers, toy [...]

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