Currently viewing the category: "Marketing Mistake"

Marketing mistake #13: Social media is the answer

By On November 24, 2010 · Leave a Comment

The mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment.

Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing.

Continue Reading →

Marketing Mistake #11 – We’re great, that’s enough

By On November 18, 2010 · Leave a Comment

The mistake: believing that doing a good job or providing an outstanding product or service is enough to grow the organization.

Fact:

Even if your product or service is extraordinary, you have to let people know about it. You have to market.

Continue Reading →

Marketing Mistake #10: Different generations don’t matter

By On November 15, 2010 · Leave a Comment

The mistake: Communicating from your own perspective when your target audience is from a different generation

Fact:

If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and where they communicate in order to be successful.

Continue Reading →

Marketing Mistake #9: Drop the price to increase sales

By On November 10, 2010 · Leave a Comment

The mistake: Believing the only way to boost sales is to drop your prices

Fact:
Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will not build your brand over the long term.

Continue Reading →

Marketing Mistake #8: Not focusing on your key audiences

By On November 3, 2010 · Leave a Comment

The mistake: Not focusing your strategy, message and communication style on the audiences you need to reach.

Fact:

Every business must understand how to target their marketing to the right audiences in order to be successful.

Continue Reading →

Ask us a question!

 First Name
 
 Last Name
 
 Company
 
 Email (we always honor your privacy and will not share your information)
 
 What's your marketing or branding question?
 

Sign up to receive our blog in your email

Enter your email address:

Delivered by FeedBurner

buy email liststemplate wordpress