Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Online branding … the pieces and parts

Online branding … the pieces and parts

Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and... read more
Principles of marketing #1: it’s always about people

Principles of marketing #1: it’s always about people

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not... read more
Social marketing in 2017: Time to pay up

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
Your marketing concept, where to start

Your marketing concept, where to start

What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in... read more
Choose your marketing positioning statement well

Choose your marketing positioning statement well

A clear marketing positioning statement guides your brand Positioning is the concept, the idea that separates you from your competitors. The marketing positioning statement articulates what you want your audiences to understand and why they should choose you. Positioning also reflects why you’re in business, your purpose and values. A clear marketing positioning statement... read more
Your website home page is a job application

Your website home page is a job application

Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in... read more
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