Currently viewing the category: "Messaging"

B2B — Do you need to show the product? Or the plant?

By On April 16, 2012 · Leave a Comment

In most cases, no. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why? Because you’re not selling a drill, you’re selling the hole it makes

A glamor shot in the middle of the sell [...]

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Messaging that’s inspired … Apple vs. Blackberry

By On November 19, 2010 · 2 Comments

No one will disagree that Steve Jobs is a brilliant communicator and marketer.

It takes living a brand at the cellular level to create the kind of following … and the kind of business …  that Apple commands and is. His focus on simplicity, clarity and beauty is demonstrated in every new product [...]

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