Currently viewing the category: "Packaging design"

Graphic designers must go beyond process

By On March 30, 2012 · Leave a Comment

The main failing of design school?

In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads  ” …Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.”

Yet there is also concern by the author, Pentagram’s [...]

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Why is packaging an important “point of choice”?

By On September 28, 2011 · 2 Comments

Drive more response when you build your brand story at the point of choice A point of choice is the situation where a prospect or buyer will take action…

… action to move to the next step in the buying process. Research, request information, make a purchase, choose a product on the shelf, respond in [...]

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