Currently viewing the category: "Presentations"

B2B — Do you need to show the product? Or the plant?

By On April 16, 2012 · Leave a Comment

In most cases, no. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why? Because you’re not selling a drill, you’re selling the hole it makes

A glamor shot in the middle of the sell [...]

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Governor’s Marketplace 2011

By On March 2, 2011 · Leave a Comment

For those of you who joined us at the Governor’s Marketplace, or weren’t able to make it but wanted to see Jennifer’s presentation on marketing in a down economy, we have uploaded the PowerPoint to slideshare. For your viewing pleasure:

Down economy? Focus on [...]

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