Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

B2B website: 5 steps to more engaging design

B2B website: 5 steps to more engaging design

Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting... read more
Ad design to grab attention and response

Ad design to grab attention and response

Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out... read more
Is bad website design killing your business?

Is bad website design killing your business?

Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read more
5 website ideas to build your business

5 website ideas to build your business

As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read more
What does content mean? Why should you care?

What does content mean? Why should you care?

What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
Your website is a “point of choice”… why?

Your website is a “point of choice”… why?

Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
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