Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website grader: score your website as a business asset

Website grader: score your website as a business asset

What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score your site now. Discover where to update, edit, redesign or upgrade to help more people find you and respond. Your website is a marketing asset... read more
5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Website evaluation: get more visitors

Website evaluation: get more visitors

A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more
B2B website: 5 steps to more engaging design

B2B website: 5 steps to more engaging design

Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting... read more
Ad design to grab attention and response

Ad design to grab attention and response

Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out... read more
Is bad website design killing your business?

Is bad website design killing your business?

Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read more
Page 1 of 712345...Last »