Currently viewing the category: "target audience"

Graphic designers must go beyond process

By On March 30, 2012 · Leave a Comment

The main failing of design school?

In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads  ” …Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.”

Yet there is also concern by the author, Pentagram’s [...]

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Luck of the Branded

By On March 16, 2012 · Leave a Comment

Seek your own pot of gold

It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to get a hold of the gold, [...]

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Top costs for B2B marketing

By On February 26, 2012 · 1 Comment

Trade Shows cited as Top Marketing Cost for B2B

From a recent Ad-ology blog, Kathy Crosett in her February 23, 2012 post noted virtual trade shows appear to be surpassing traditional trade shows for B2B marketing. Why? To cut costs.

“But a new study points to a healthy return in expositions as B2B marketers apparently [...]

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Brand refresh: When audiences say “tell me more!”

By On February 6, 2012 · Leave a Comment

Messaging that connects

As the economy continues to redefine itself, businesses are wisely taking this opportunity to strengthen how they present themselves. The keys to marketing success as we prepare for economic growth are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!”

Often as business [...]

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The Generation Gap and your marketing strategy

By On January 18, 2012 · Leave a Comment

Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever.

Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice if you don’t understand how [...]

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