Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Your website home page is a job application

Your website home page is a job application

Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in... read more
Creative marketing concepts are visual and verbal

Creative marketing concepts are visual and verbal

Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty... read more
What is copywriting for marketing?

What is copywriting for marketing?

Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Creative marketing drives success

Creative marketing drives success

You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Marketing ideas for today’s audiences

Marketing ideas for today’s audiences

Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded.... read more
Page 1 of 41234