Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

An optimized brand = good marketing to support a sale

An optimized brand = good marketing to support a sale

An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Brand templates for staff in Microsoft Office

Brand templates for staff in Microsoft Office

Define brand fonts and colors in Office® Most offices still use the Microsoft Office® suite–Word, Excel and PowerPoint, plus Outlook and others. But did you know you could synchronize your brand’s colors and fonts in each application? Brand templates for staff use are designed to support brand standards every day,... read more
Letterhead templates how to: in Word

Letterhead templates how to: in Word

Company letterhead templates in Word® can save time and money … and build your brand When we’re building out an integrated brand system that’s fully optimized, we include corporate letterhead templates as well as layouts for business cards and other stationery items. Today most companies can eliminate printed letterhead... read more
Be a better marketer: curious and fearless

Be a better marketer: curious and fearless

Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
5 tips for great marketing content

5 tips for great marketing content

Content marketing + inbound marketing are the future I ran across this excellent blog post by Gregory Ciotti, on unbounce, about 25 business tips he offers based on academic research. They’re all fascinating and offer valuable insight for businesses and marketers. But let’s start with the five he outlines... read more
Messaging hierarchy leads audiences through your content: 7

Messaging hierarchy leads audiences through your content: 7

Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With memorable messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is... read more
Tips to improve your optimization for Google

Tips to improve your optimization for Google

Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more
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