Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Rebranding checklist to guide your program

Rebranding checklist to guide your program

You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to... read more
Brand messaging — more powerful than design

Brand messaging — more powerful than design

Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read more
What does content mean? Why should you care?

What does content mean? Why should you care?

What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
Pictures for social media sites — time to update

Pictures for social media sites — time to update

Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences... read more
Essential marketing questions: No. 1 of 5

Essential marketing questions: No. 1 of 5

Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more
Content marketing checklist, 10 key points

Content marketing checklist, 10 key points

Content Marketing Checklist: 10 Things to check before you publish Content marketing is a broad initiative to support marketing with good content. Content could be a blog post, an e-book, a magazine, an infographic, a video, a SlideShare post or any other combination of elements designed to support your brand.... read more
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