Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Wine and culinary tourism marketing campaign

Wine and culinary tourism marketing campaign

McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
An optimized brand = good marketing to support a sale

An optimized brand = good marketing to support a sale

An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Effective communication strategies: 5 essentials

Effective communication strategies: 5 essentials

Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Marketing to Millennials: A Millennial Speaks Up

Marketing to Millennials: A Millennial Speaks Up

I’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How to,” or my personal favorite “5 Tips For…” But have you ever wondered where their information came from? When I see these articles I’m always plagued by... read more
5 website ideas to build your business

5 website ideas to build your business

As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read more
What does content mean? Why should you care?

What does content mean? Why should you care?

What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
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