Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Essential marketing questions: No. 4 of 5

Essential marketing questions: No. 4 of 5

Brand management ensures your audiences “get” the brand, no matter where they connect. The fourth essential marketing question will guide brand management … 4. Can they easily see “what’s in it for me?” Question four follows these three essential marketing questions: 1. If someone is looking for what you... read more
Today’s marketing mix is different

Today’s marketing mix is different

The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Essential marketing questions: No. 3 of 5

Essential marketing questions: No. 3 of 5

We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by (2) If they find you, what will they see? Now … (3) Will you stand out in 3?  3 what? Seconds of course. We live... read more
Essential marketing questions: No. 1 of 5

Essential marketing questions: No. 1 of 5

Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more
Brand refresh strategy for United Way in Salem

Brand refresh strategy for United Way in Salem

Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk... read more
Marketing strategy, mice and bears, oh my!

Marketing strategy, mice and bears, oh my!

I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Keep the power of print in your marketing

Keep the power of print in your marketing

Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s... read more
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