Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Post-recession marketing success, are you ready?

Post-recession marketing success, are you ready?

What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more
Be a better marketer: curious and fearless

Be a better marketer: curious and fearless

Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
Social media marketing isn’t always the right strategy

Social media marketing isn’t always the right strategy

Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m asked fairly regularly which marketing books I recommend, especially by those just starting a marketing career. And with all the new options out there–from digital to inbound marketing to social media to traditional media channels, it can be hard to decide how... read more
Better marketing = bigger sales, part 1

Better marketing = bigger sales, part 1

Business owners are frustrated In presentations I have done on “Better Marketing = Bigger Sales,” I find small and medium business owners, whether business to business (b-to-b), consumer services, retail or professional services are all flummoxed by today’s rapidly changing marketing channels.They’re frustrated and confused. They want to know... read more
A brand audit will move your marketing forward

A brand audit will move your marketing forward

A brand audit tells you what’s so now …  What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building or other facility to evaluate or improve its appropriateness, safety, or efficiency … When it comes... read more
Blaze your marketing trail: stop, pop and roll

Blaze your marketing trail: stop, pop and roll

Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write and design without considering the viewpoint of those you’re trying to... read more
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