Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Mobile marketing, QR codes, smartphones and audiences

Mobile marketing, QR codes, smartphones and audiences

It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more
Video in Inbound Marketing

Video in Inbound Marketing

Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and... read more
Take Advantage of Some Downtime

Take Advantage of Some Downtime

Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different... read more
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