Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Social marketing in 2017: Time to pay up

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
Effective communication strategies: 5 essentials

Effective communication strategies: 5 essentials

Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
What is point of choice marketing?

What is point of choice marketing?

Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing... read more
Website SEO review: Dos and don’ts

Website SEO review: Dos and don’ts

When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Write well and prosper: 8 tips

Write well and prosper: 8 tips

Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Have marketing teams reached the Capacity Ceiling?

Have marketing teams reached the Capacity Ceiling?

It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more
Recommended apps and tools for marketers

Recommended apps and tools for marketers

I confess. I’m an app junkie … for iOS. Not Android, not Windows. Just the sleek, fashionable and uber-cool iPhone and iPad. Taking that into account, here are a few ideas for really useful tools for marketers … two iPhone apps and a Word tool. Analytics – love ’em!... read more
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