Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Message strategy guides brand perception

Message strategy guides brand perception

Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
What is copywriting for marketing?

What is copywriting for marketing?

Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Which marketing concept is best? 6 questions to answer

Which marketing concept is best? 6 questions to answer

Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Brand messaging — more powerful than design

Brand messaging — more powerful than design

Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read more
A new brand launched for Real Estate Professionals

A new brand launched for Real Estate Professionals

Creative Company leads launch of new brand Salem-based Prudential Real Estate Professionals transitioned to a new brand as a Berkshire Hathaway HomeServices affiliate in January 2015. Principal broker Byron Hendricks tapped Creative Company to build a bold introductory campaign working within the BHHS brand standards. Working with a chosen media budget,... read more
Effective communication strategies: 5 essentials

Effective communication strategies: 5 essentials

Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Page 1 of 41234