Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Rebranding definition … make it work for you

Rebranding definition … make it work for you

How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What are you trying to accomplish with your rebrand? What’s your rebranding definition? Most companies we’re talking to are thinking about a rebrand or brand... read more
Creative marketing concepts are visual and verbal

Creative marketing concepts are visual and verbal

Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty... read more
Message strategy guides brand perception

Message strategy guides brand perception

Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
What is copywriting for marketing?

What is copywriting for marketing?

Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Rebranding for today’s audiences

Rebranding for today’s audiences

Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more
Rebranding checklist to guide your program

Rebranding checklist to guide your program

You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to... read more
Page 1 of 512345