Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Social marketing in 2017: Time to pay up

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on... read more
Pictures for social media sites — time to update

Pictures for social media sites — time to update

Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences... read more
Social media marketing isn’t always the right strategy

Social media marketing isn’t always the right strategy

Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
The visual shift in social media, online brands and marketing

The visual shift in social media, online brands and marketing

Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
Have marketing teams reached the Capacity Ceiling?

Have marketing teams reached the Capacity Ceiling?

It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more
Linkedin tips for the new profile format

Linkedin tips for the new profile format

Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I really like his style. Pithy, packed with good advice, and so easy to read. We all receive... read more
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