Marketing message: stop with the “needs”!
Craft a marketing message that’s clear and concise. “Needs” is not what people are looking for! Say it in a husky, breathy voice and... read more
Time for a marketing expert? Or live with the symptoms?
Are you feeling the pain of lackluster marketing, shrinking results and low sales? Might be time to bring in an expert to diagnose what’s not working.
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Kill the RFP, look for brand expertise
How do you find true brand expertise? You’re ready to review your marketing program. Perhaps it’s time to restage your brand to reach new... read more
9 must-read marketing books
Favorite authors and recommended marketing books I’m often asked which marketing books I recommend, there are so many! With a proliferation of marketing choices... read more
What is a brand and why is it important?
No, your logo is not your brand. Further exploration of “what is a brand” including thoughts from Seth Godin and Al Ries.
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Brand positioning is critical to marketing success
Brand positioning is visual, verbal and conceptual. Your brand’s attitude, style and tone must be chosen to portray your positioning quickly to the right... read morePopular Articles
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