A clear identity can create an emotional connection to a product, service or company. This is not strange as basically everything stems from identity, the individual as well as the artifacts have an identity both from a social and psychological point of view the identity is the core, the material physical objects really don’t exist.
Some have said:
“I like it when clothes and objects have an aura, or a secret story”.
We believe a product won’t be durable before it tells a credible story.
People like storytelling, it’s a part of human history. As soon as something has a story, it becomes important. It gets a soul. And if it’s important it will soon be durable.
So, what’s your brand story?