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Strategy, tactics, ideas and tips from Creative Company.

My iPhone can make phone calls?

Wait, you still call people?

Last week I sent well over 100 emails (slow week). I Skyped with three people, chatted with more than ten people on a variety of platforms, text messaged at least twenty people, and Facebooked and Tweeted with more people than I care to count. Guess how many phone calls I made? One. And it technically didn’t even count as a call, because I was automatically put into voicemail.

no more yellow pages

The phone call: So vintage.

There has been a lot of buzz lately about whether or not the phone call is dead – and I think it’s safe to say that while it might not be dead yet, the phone call is definitely dying.

A recent report by Nielsen, sums it up with the title “U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow.” Read the full report here.

The report states that voice usage is decreasing by all age groups except those over the age of 54. “78% of teens recognize the functionality and convenience of SMS and [consider] it easier (22 percent) and faster (20 percent) than voice calls…” 43% of teens claim that texting is the primary reason for getting a cellphone.

When we’re really honest with ourselves – what do we use our smart “phones” for?

Facebook, email, texting, foodie apps, navigation, Googling, Pandora, etc. Our smart phones are becoming less and less phones, and more and more mini-computers.

Teens and young adults might not be the reality of the current business environment, but as we all know, these age groups are reliable predictors of what is to come. I recently heard a woman who works in HR talking about how fewer and fewer candidates will return her calls. Everyone is emailing her to communicate throughout the interviewing and hiring process. It might sound taboo, but according to research, it looks like this is the future.

Gary Vaynerchuk sums it up better than I can. “The phone call is the new handwritten letter.”

How are we as business owners, marketers and communicators preparing and/or paving the way for this communication shift?

About the author

Steve Donatelli

As Creative Director, Steve Donatelli helps clients examine their approach to customer communication and develop thoughtful and meaningful graphic transition of refreshed brand, corporate, and/or product strategies.

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