Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Twitter guidelines for business

Twitter guidelines for professionalsMarketingProfs (a great source) forwarded this under their “Get to the Point” emails …

Are You Getting Twitter Right?

“Building a brand through social strategies doesn’t happen overnight,” writes Maria Pergolino at Marketo’s blog, “it requires a sustained commitment using effective strategies for engagement and relationship building.” Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong.

Here are a few of Pergolino’s Twitter guidelines to help you get it right:

  • When you see a tweet that your followers will appreciate, hit the retweet button. Retweeting is a win-win-win strategy that shares relevant content, shows respect to the author of the tweet and gives him/her exposure throughout your network.
  • Report news and provide links to original content. As industry news breaks, pass it along to your followers.
  • Use hashtags for enhanced Twitter searches. A hashtag is a word or phrase preceded by a # sign that makes it easy for non-followers to find your information.
  • Interact with your followers. Respond when they send @ replies, comment on their tweets and send a quick “Thanks for the RT!” when they retweet you.
  • Use lists to categorize tweeters you follow. Lists not only create an easy way to scan tweets by subject but also let the people on those lists know that you consider them go-to experts on a particular topic.

The Point: Remember that Twitter is a social network. High follower numbers are nice, but you’ll achieve the greatest benefits when you engage in relevant, productive conversation.

Source: Marketo.

Our thoughts … from the minds at Creative Company …

Focus: Twitter, with its 140 character limit, forces you to think in soundbites … it’s a good practice for writing and communicating to see if you can focus and get your point across succinctly.

Hashtags at events: At a large conference or event, Twitter can be an outstanding way to meet people, share conversations, locations, changes in venue and much more … with a hashtag that is specific to the event. Identify the hashtag for your next event and use it in each tweet regarding that event. Then use a third party platform like HootSuite or TweetDeck to track all tweets happening at the event also containing the hashtag.

Keywords: Regularly include keywords in your tweets that are relevant to your business, and specifically keywords you are optimizing for in other places – website, blog, etc. The beauty (from a marketing perspective) of Twitter over Facebook is that your tweets are public and searchable … people can find your brand/business/product based on the keywords you include in your tweets.

URL shorteners: Use a URL shortener like bit.ly when posting links … posting entire links wastes your precious characters and is pretty much considered Twitter-taboo.

Tweet scheduling: For your own sanity, use a third party platform (HootSuite and TweetDeck are our favorites) to schedule your Tweets for the day or days ahead. You don’t need to be on Twitter all day in order to keep content fresh.

Brand monitoring: HOWEVER, especially if you have a consumer-facing brand, you do need to be monitoring your brand on Twitter regularly. Negative customer feedback needs to be responded to immediately. Identify who is monitoring your Twitter account and references to your brand, and outline your game plan for how your company will respond in times of social media crisis.

Enjoy!! For more Twitter tips and other marketing fodder you can follow the Creative Company team @optimizemybrand and @jlmorrow

Related posts on our blog

Twitter is just one of the social media tools. Which are right for you? It’s still all about your audiences, who they are and how they prefer to communicate.

About the author

Jennifer Larsen Morrow

Jennifer's four decades of work in the industry, starting as a designer and adding marketing, copywriting and digital marketing, has generated response for clients since 1978.

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1 Comment

  1. It’s always an advantage in Twitter if you have a creative mind. With a limited number of characters to make a tweet, you must know how to get your followers attention and have that tweet retweeted.


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