Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Creative Co wins 3 healthcare advertising awards

Internal healthcare marketing: Patient menus, Physician brochure, Brand training earn national awards

Creative Company has earned three national Healthcare Advertising Awards for branding and design work for Salem Health and Salem Hospital. The competition, sponsored by Healthcare Marketing Report, a leading publication for healthcare marketing and advertising, is the oldest, largest and most widely respected healthcare advertising awards competition in the United States.

Patient menus replaced old menus in heavy plastic covers

Healthcare marketing to patients: Salem Hospital patient menu design

Salem Hospital award-winning patient menu design

Salem Hospital’s new patient menus — a series of seven branded, full-color patient menus customized for specific diets, each in English, Spanish and Russian — received a Silver Healthcare Advertising Award in the patient handbook category. The menus use images that fit each specific diet in an easy-to-handle 8-inch square booklet.


An important new education program for Physicians

Healthcare marketing to doctors: Salem Health Physician Leadership Brochure Design

Award-winning brochure for Salem Health’s Physician Leadership Institute

A program brochure created for Salem Hospital’s new Physician Leadership Institute received a Merit award in the physician referral program category. The brochure introduced the new educational program to hospital leaders and doctors. It profiled the nationally-recognized keynote speakers and emphasized the in-depth training designed into the Institute.


Brand training designed to support internal brand alignment

Healthcare marketing to staff: Brand training user guide for Salem Health

User Guide for the award-winning brand training program for Salem Health

Lastly, a suite of Salem Health brand training materials received a Bronze award in the employee communication program category. The suite included branded Microsoft Office templates, brand and template user guides, brand identity guidelines and a training program. The program and materials were designed to train Salem Health staff on the importance and use of the brand program; to create internal brand alignment; and to provide staff with tools, resources and templates to effectively implement and manage the brand across all levels of the organization.

The largest national healthcare advertising awards competition

Nearly 4,000 entries were received from across the United States in this year’s competition for healthcare marketing. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Based in Salem, Salem Health is Oregon’s 5th largest healthcare organization. Salem Health includes Salem Hospital, West Valley Hospital, Willamette Health Partners and other affiliated healthcare organizations offering quality care to people in and around Oregon’s Willamette Valley.

Interested in our work? Our process is brand optimization.

We work from the audience’s point of view to create an optimized brand, focused where your audiences choose to take action. Internal healthcare marketing includes these examples designed to create positive patient experience, train staff to understand and support the brand, and offer training to doctors so they continue to view the hospital as a resource.

Download our free e-book to learn the 10 steps to an optimized brand, and apply them yourself. Or contact us for a consultation, brand audit or refreshed healthcare marketing program.
Download the e-book - 10 Steps to Optimize Your Brand

About the author

Jennifer Larsen Morrow

Jennifer's four decades of work in the industry, starting as a designer and adding marketing, copywriting and digital marketing, has generated response for clients since 1978.

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  1. Our logo is 11 years old but is on the face of over 200 properties in Los Angeles. We are wanting a brand refresh and style guidelines.

    • Hello Ian, my apologies for taking so long to respond! I have not been focused on updating our blog … so I haven’t checked the messages. Do you still want to discuss a rebrand? Or have I missed out on the opportunity?

      Let me know … my email is jlmorrow@creativeco.com

      Thank you for your inquiry!

      Jennifer Morrow | Marketing Visionary | Creative Company, Inc.

  2. Thanks for the request … we’re hosting with a company in McMinnville, Oregon … OnlineNW … they do a great job and don’t overburden their servers like some hosts do. Their support service is excellent and pricing is good too.



  1. Lee - Lee Hey would you mind letting me know which webhost you're working with? I've loaded your blog in 3 different…

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