With more than 700 million active websites on the Internet, there’s a pretty good chance that you’re involved with one. You may be on the management side, the content side or possibly the technical. Whatever your role is, everyone with a website wants to maximize traffic.
Today I’m beginning a series of articles designed to help you understand your traffic, master the measuring tools and ultimately increase traffic to your website. They say that the way to eat an elephant is one bite at a time. That’s the approach we will take with this series. It’s a huge subject with much to consider, but with small bites, you’ll find that it’s manageable. Right away your site will begin working better for you.
We’ll spend time looking at things like content marketing, the different forms of paid advertising and spend a good deal of time discussing SEO, which stands for Search Engine Optimization. On all of the subjects, I’ll start with some basics but will move into advanced concepts that will really have an impact on your website and your business.
It’s not all about Google, but …
In the fall of 1996, I participated in the Fall InternetWorld conference in New York. The event had more in common with the Klondike Gold Rush than a technology show. We were all there looking to stake our claim in the burgeoning Worldwide Web. I remember one panel discussion in particular that I attended where we discussed the problem of organization on the Web. At that time, there were just 100,000 webpages and it was already a problem! We talked about how rich someone would get who figured out how to make sense of it all. We talked about Excite, AOL, AltaVista, Lycos and Yahoo! but none of us felt that search alone could solve the problem. Little did I know that two guys in that room who were from Stanford – Larry Page and Sergey Brin – would launch Google a year later and solve the problem.
A lot of what we will discuss will involve Google. They aren’t the only search engine, and they aren’t the source of all of your traffic but with 67% of search going through their servers, they’re deserving most of our attention. There are other ways too that people find your website, and we’ll talk about those as well. I’ll give you actionable tips that you can use to make a difference and increase your Web traffic.
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If you need help with any of the ideas we cover in this series, don’t hesitate to call us at Creative Company. We are a full-service branding and content marketing firm. We’d be happy to take over your digital marketing or set you up for success with a program you can manage yourself.
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Looking for a bit more information to guide your website decisions?
- Your website is a critical point of choice, download our guidelines to a credible website.
- Download our overview of inbound marketing, how to turn your website into a 24/7 sales machine
- Read our blog post about tuning your website for business
- We also dedicated another blog post to the new HubSpot software, and how they can help even small businesses create a stronger online presence that draws customers