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Strategy, tactics, ideas and tips from Creative Company.

Obsolete words? Or messaging options?

Choosing the right words for messaging

I love words, phrases and language. It’s so important to choose the best  way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or …

When we develop messaging hierarchy for clients … the first step is to distinguish the ideas that set them apart … but the hardest part is putting those ideas into words that are memorable, specific, not over-used, and that resonate with the audiences.

messaging options in dictionaryThat’s why I’m always interested in how people speak, nuances of language and interesting words. I found this blog post on Facebook and just had to share … it’s hard to believe these are words that were once used in conversation! But they make for some interesting messaging options!

Five words I hope to use sometime

From this blog post 18 obsolete words, which never should have gone out of style … I’ve chosen the top five delights, that (maybe, possibly) could be used in marketing messages! What do you think?

Snoutfair: A person with a handsome countenance — “The Word Museum: The Most Remarkable English Words Ever Forgotten” by Jeffrey Kacirk

Wonder-wench: A sweetheart — “The Word Museum: The Most Remarkable English Words Ever Forgotten” by Jeffrey Kacirk

California widow: A married woman whose husband is away from her for any extended period — John Farmer’s “Americanisms Old and New”, 1889

Groak: To silently watch someone while they are eating, hoping to be invited to join them –www.ObsoleteWord.Blogspot.com

Beef-witted: Having an inactive brain, thought to be from eating too much beef. — John Phin’s “Shakespeare Cyclopaedia and Glossary”, 1902

I’m especially fond of groak …

But I wonder how it should be incorporated into a sentence? 

  • “She savored her home-cooked meal while her dog groaked from across the room.”
  • “When the fire-roasted tomatoes topped an otherwise-boring salad, his companion was seen to groak.”
  • “The hunger rumbled in his stomach and he found himself groaking while looking through the window at happy diners.”

It’s a dilemma for sure. Then again, I can think of many situations where beef-witted could be easily applied. And I would love to call my daughter “wonder-wench” next time we talk!

Seriously though … 

We’d be happy to talk further about the value of creating messaging hierarchy. Specific ideas and phrases establish the framework for website, literature, emails or other company communications.

About the author

Jennifer Larsen Morrow

Jennifer's four decades of work in the industry, starting as a designer and adding marketing, copywriting and digital marketing, has generated response for clients since 1978.

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