by Jennifer Morrow | Dec 28, 2017
Brand redesign is visual and verbal Yup. Just redesigning the logo–whether simply updating fonts and colors or a complete logo redesign–is not brand redesign. Just slapping that logo redesign on everything isn’t a rebrand. Why? It’s incomplete. And it won’t have the impact you want. A brand is the...
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by Jennifer Morrow | Dec 12, 2017
Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is...
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