Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

An elevator pitch example … think positioning statement

An elevator pitch example … think positioning statement

by | May 19, 2018

Express “who you are” quickly. Just what is an elevator pitch, anyway? An online search reveals, “a succinct and persuasive sales pitch” derived from “the idea of having to impress a senior executive during a brief ride in an elevator.” Cool. Use words that grab attention and create interest.... read more