Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Brand positioning is critical to marketing success

Brand positioning is critical to marketing success

by | Aug 15, 2018

Brand positioning is visual, verbal and conceptual. Your brand’s attitude, style and tone must be chosen to portray your positioning quickly to the right audiences. Don’t waste your time and money on branding without first defining your positioning. Brand design without brand positioning is foolish Positioning is the art... read more
Wedding brochure captures Gold Award

Wedding brochure captures Gold Award

by | Aug 14, 2018

Only 1% of entries receive a gold A square, roll-fold, 5-panel brochure designed by Creative Company, Inc. for Salem Convention Center has earned a gold award in the 2017 international Summit Creative Awards. (August, 2018) Created to inspire brides and wedding planners to book the Center, the award-winning brochure... read more