Only 1% of entries receive a gold
A square, roll-fold, 5-panel brochure designed by Creative Company, Inc. for Salem Convention Center has earned a gold award in the 2017 international Summit Creative Awards.
The cover of a square , roll-fold brochure to promote weddings at Salem Convention Center.
(August, 2018) Created to inspire brides and wedding planners to book the Center, the award-winning brochure builds on the established brand system. It features brief text, customer quotes and stunning photos of the Convention Center spaces during wedding celebrations.
Large words highlight each panel as it reveals a new photo and text—joy, dream, dance, toast, here.
Titled “joy … Your wedding. Your dream.” the brochure reveals a new photo, testimonial and text as it unfolds. Each shows one aspect of a wedding celebration at Salem Convention Center.
The Creative Company team includes Marlon Alojepan as designer and Jennifer Larsen Morrow as creative director and copywriter. Select Impressions in Salem, Oregon printed the final brochure.
More than 5000 entries from 26 different countries compete for recognition in 119 categories. Only 1% of entries receive a gold award.
Fully unfolded, front and back show the progression of copy and photos to tell the story of beautiful weddings at Salem Convention Center.
Kara Campuzano, Director of Sales and Marketing at Salem Convention Center commented, “We have always been impressed with the work that Jennifer and her team do for our brand image. We couldn’t be more excited that our newest brochure, designed specifically for our wedding clients, took home gold. It’s an exciting time in our industry. We’re pleased to partner with great companies to help us with our exposure.”
The Salem Convention Center was voted the Best of the Northwest Convention/Conference Venue in Oregon for 2015, 2016 and 2017 by the publication for meeting planners, NW Meetings and Events.
The Summit Creative Award is presented by the Summit International Awards, a company founded to recognize creative excellence in advertising and marketing from companies and individuals with annual billings less than $30 million. This is the 24th annual competition.
“We’re thrilled with this piece and the award. Working with a wonderful client and gorgeous photos gives us the chance to stretch and explore new ideas,” commented Jennifer Larsen Morrow, Creative Company president. Creative Company has received other awards for their work for Salem Convention Center, including the website and a series of print ads. See the case study here.
Learn more about the Salem Convention Center here: salemconventioncenter.org
