Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

What is a brand and why is it important?

What is a brand and why is it important?

No, your logo is not your brand The challenge of being in the marketing and branding business is many people assume a brand is their logo, a set of colors, possibly some fonts … all chosen to create a visual identity, a visual brand.  Yet when asked, “what is... read more