Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Kill the RFP, look for brand expertise

Kill the RFP, look for brand expertise

How do you find true brand expertise? You’re ready to review your marketing program. Perhaps it’s time to restage your brand to reach new markets. Or  your marketing isn’t delivering response any more. Or new leadership wants a fresh look at the brand. Whatever the reason, you need a... read more