by Jennifer Morrow | Aug 17, 2019
Diagnosis needed? Sometimes it’s easier to ignore a problem. Take a pill for a toothache instead of visit the dentist. Ice a swollen ankle—maybe it will improve—rather than see a doctor. But when we cope instead of cure, more damage can be done. A few years ago I slipped...
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by Jennifer Morrow | Aug 6, 2019
How do you find true brand expertise? You’re ready to review your marketing program. Perhaps it’s time to restage your brand to reach new markets. Or your marketing isn’t delivering response any more. Or new leadership wants a fresh look at the brand. Whatever the reason, you need a...
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