Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing message: stop with the “needs”!

Marketing message: stop with the “needs”!

by | Oct 21, 2019

Craft a marketing message that’s clear and concise. “Needs” is not what people are looking for! Say it in a husky, breathy voice and roll your eyes … “do you have needs?” Oh yeah, I have automotive needs, and financial needs, and … fill in the blank. “Needs” is... read more