Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Wine and culinary tourism marketing campaign

Wine and culinary tourism marketing campaign

McMinnville, Oregon’s Taste Mac campaign With funds from a new lodging tax, the McMinnville City Council approved a grant to the MDA (McMinnville Downtown Association) for a 2015 wine and culinary tourism marketing campaign. Creative Company was chosen to provide strategy, creative and implementation. The integrated campaign launched in... read more
A new brand launched for Real Estate Professionals

A new brand launched for Real Estate Professionals

Creative Company leads launch of new brand Salem-based Prudential Real Estate Professionals transitioned to a new brand as a Berkshire Hathaway HomeServices affiliate in January 2015. Principal broker Byron Hendricks tapped Creative Company to build a bold introductory campaign working within the BHHS brand standards. Working with a chosen media budget,... read more
Luck of the Branded

Luck of the Branded

Seek your own pot of gold It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to... read more
A visit before the Brand New Year!

A visit before the Brand New Year!

Happy branding to all! ‘Twas just a few minutes before presenting the new brand, The team was nervous and wringing their hands. The logos were printed and copied with care, In hopes that all departments soon would be there. The letterhead was printed; the cards were on hold, Lest... read more
Here comes Brand-a Claus!

Here comes Brand-a Claus!

Jolly Ol’ Saint Nick is a master of brand optimization … (which is just one of the many reasons we, at Creative Company, love him). Not only are his iconic outfit and signature “Ho, ho, ho!” instantly recognizable, he has galvanized an army of brand evangelists in the form... read more